Five aspects of China's hardware industry will probably be the hardware power shift
Author：admin Time：2014/12/4 14:17:49
Reform and opening up to China’s hardware industry has brought the huge opportunity, the development of China’s hardware industry achieved by leaps and bounds, strictly speaking, China’s hardware industry breakthrough, the big development is from 2000 to 2000, over the past few years the development of China’s hardware industry achievement is very big, in the period of outbreak, it laid the hardware power status in our country, although for real hardware big country, but not the hardware power, in all business opportunities as well as crisis, with the extensive development of China’s national conditions and the hardware industry has a lot to do.So although foreign hardware product cost is very high, but high quality hardware products abroad still has a huge market, China needs to change this situation, how to make China into hardware power is a serious problem with hardware industry?
Throughout the international hardware market dynamics, with the continuous improvement of China’s place in the world, the constant improvement of China’s hardware industry facilities as well as a huge advantage on the Labour, more and more countries around the world began to use hardware products in China, to a certain extent, to stimulate the development of hardware products in China.China’s hardware industry has grown in recent years, the author access to countless articles, observes the hardware tools industry in the face of the five aspects of the change.
Building brand
Hardware chamber of commerce, vice President of all-china federation of industry Gao Wenguang pointed out that how to create China’s own commensurate with market brand, this is urgently needed to solve a problem.At present, our country’s hardware products almost no famous brands in the world, although some independent brand enjoys a high reputation in the domestic, but still did not go abroad.China’s hardware industry does not pay attention to brand building from the early stages of development, this has certain relations with the national conditions.Early have hardware industry competitiveness is not strong, because China’s hardware industry is heavily reliant on foreign orders to survive from the beginning, which is a most hardware company is OEM OEM mode, namely foreign needs, what product to us, we’ll do what products.This pattern has maintained up to now, there are still 90% of the enterprise in using this model, although a part of the enterprise also tried to break through this model, create brand itself, but has been staggering.
But China’s hardware industry the development of production, marketing must demand towards the internationalization.At the same time, should make the folk capital, government support and investment companies involved in bigger and stronger hardware industry in our country, the involvement of these factors is conducive to hardware industry of formal, professional, innovation and improve the management mode;In addition to end metal products production enterprises fight alone, the phenomenon of vicious competition, walks road of the joint and cooperation brand.Hardware manufacturing enterprises and hardware trade enterprises need to establish two-way cooperation mechanism, this mechanism is different from the pure production procurement model, but the joint model.Sometimes-complex mix-and-match, I have you, in the hardware enterprises with technology, metal trade enterprise management and market experience, mutual butt joint is necessary.Domestic enterprises should look to the future, set goals in establishing the true "made in China" brand’s grand ambition, make contributions to China’s hardware industry development.
Cultivation and management
Hardware products domestic enterprises generally relatively immature in the training management system, enterprises should introduce advanced management system, and from the experiences of management standard normal trading company, from the experiences of foreign advanced hardware enterprises, strengthen enterprise internal system, thus promote the employee’s work efficiency.In the aspect of cultivating talent construction spending is particularly important to cultivate understand business, strong research and development, management, extension market, so as to inject new vitality for the development of is a fundamental way.
Enterprises should pay attention to improve the internal management level of the whole, reasonable establishing brand strategy, a clear division of labor, and efficient coordination of various departments in an orderly way to implement the brand strategy of the enterprise, in order to enhance the brand value of the enterprise, the effective management of the course, draw lessons from foreign enterprises make people see organized, have the scale of the enterprise, to strengthen the enterprise brand in the international market.In addition, actively attract vc firms into the metal products industry, venture capital firms can not only bring capital and technology, also can bring the advanced management mode for enterprises and talents, these solutions for hardware enterprise development bottleneck is undoubtedly very necessary.
Research and development innovation
To meet the needs of hardware tools products at home and abroad market, should speed up the pace of new product development, strengthen the specialization areas, pay attention to the research and development, has obtained patent declaration or actively put into use, put money into research and development innovation.
Innovation product is to break the traditional hardware form the characteristics of the single, the material and colour collocation, the function and form of innovation, innovation in the direction of the human, with human body engineering, the design is bold and brave creative pursuit, using exquisite material, new products should comply with the standard of hardware tools, pay attention to the safety performance of the product, on the basis of practical security, and artistic design feeling, make the hardware products in our country is full of sense of science and technology, human nature.
Improve quality, taste and taste
In today’s domestic enterprise competition at a low price competition, to avoid vicious competition, should improve the level of hardware products quality.Hardware products need to strictly control the quality of the product this, trying to make the product quality meets ANSI American standard, the German DIN standard and national standard GB.Demand for high-end hardware tools products at home and abroad market is very big, most of the market share is occupied by a foreign hardware brand, domestic hardware tools in the product class, there are many shortcomings.Enterprises need to improve two, increase research and development institutions set up and test center equipped with.
Service and brand publicity
All top high-end enterprise, rich in earning profit at the same time, also have the first-class service, the enhancement enterprise level of after-sales service, should be domestic enterprises need to work on the target, enterprise should have the foresight to after-sales service level tests the comprehensive strength of a brand, a well-known brand behind must have a trusting all-around after-sale protection, hardware enterprises gradually realized that after-sales service is an important magic weapon to increase the competitiveness of brand market.
In short, China metal products is the need of rebirth, we can’t take the pain on the road, has been dragged the old wound added new injury.Hardware industry needs a kind of brand-new mode and the new situation, the process of broken cocoon into a butterfly, although difficult, but once into a butterfly, will be the new pattern.