The new model of the hardware industry, marketing, placement marketing quietly into the hardware industry
Author： Time：2014/12/4 13:53:31
In recent years, implantable marketing model, in the form of a pervasive infiltrated all walks of life, especially tourism, electronics, food and other industries, China’s hardware industry has also recently in the "eat" by the trend.But because of its industrial characteristics, has been unable to bring forth the fresh and FMCG industries, by the product speed, but the market changes come, after all, the hardware industry into a new era of marketing.
Product placement need to get the "dot"
Hardware and the auteur, business CARDS, actor cooperation, if cooperation, achieve the result of the nature is a win-win situation, but if it’s not reasonable to both choose to start, then it may cause negative impact to one side or both sides.Hardware while the choice of a worthy of participation and investment film, but without careful analysis of the script and the circumstances of the film will accidentally in the film as a negative "character", even if the film can be very successful, also can’t bring the product or brand is spread, it can bring the enormous influence for the film, the negative impact of the brand has been expanded.That is the risk of hidden implantable marketing.Therefore, implantable marketing should as far as possible let hardware brand or product that is associated with program, correlation degree is higher, the concealment of the advertising, the more memory, the higher the advertising arrival rate will be higher."Embedded" is not "into", it means wisdom and planning, rather than simply put into and collage, "" is too extensive," plant "subtlety.
Implantable marketing reference should be moderate
Implanted important premise is don’t let the audience, to the right, and in the place where the implant was implanted, cannot excessive demands of frequency, not for implant implantation, there have been more than a coincidence!Implantable marketing should pay attention to grasp the "degree".Is getting a product placement while the audience remember, but counterproductive, this is to let the audience "memory, interest, happy to buy" but unfortunately to the audience the purpose of the injected "antibodies," let them for brand form a negative impression.
Implantable advertising and marketing industry more and more extensively used in household, also more and more get the favour of.But hardware should also see the implantable marketing as one of the hot way of advertising, to bring new consumer groups at the same time, also need to pay attention to the potential risks and truly become the capture hardware consumers "eyeball".
Product placement as a double-edged sword, only grasp the unfinished, can receive the good effect control in place, the breakthrough point is very important, to appear natural, not hard.Embedded hardware locks, such as film and television play if it is a mute door lock, in the film and television play don’t deliberately to depict door lock, must be the film and television drama master worker casual touch, show a lock of human nature, quiet and harmonious.In this way can get twice the result with half the effort.